I’m sure it’s been spoken about, but I couldn’t find anything.
If Terra haven’t already, they need to hire a crisis manager and develop a media plan.
Terra needs to move away from adhoc updates via twitter. Move to daily updates at a certain time. Do Kwon needs to do some interviews.
Being present (or absent) on twitter is fine, but the vacuum that is being filled by Media outlets, socials and fourms and it’s rife with rumors and speculation.
I know it’s hard at the moment, I know there’s no silver bullet, I know everyone in the team must be so tired. But silence shows no leadership, and I refuse to believe that a lack of leadership was a problem in Terra before the attack.
Brand building is not a completely closed process. The popular act that is being practiced by companies around the world is called rebranding. This decision is made not only to maintain attractiveness to customers but also showcases company’s level of professionalism and the ability to adapt.
Generally, rebranding does not reject brand’s previous elements. It gives them a new shape and meaning as well as makes the brand image coherent. This task is not easy, even though it only involves the improvement of the visual aspects (logo, colors etc.). One needs to remember that the impression of the brand consolidates in recipients’ minds for years. Consequently, any careless changes might not be well-received. Each brand must consider customers’ feedback before making any decisions concerning rebranding.
and keep the best solution is to rebrand with and agressive marketing campaign with Dank ru to shill and the rest of nft influenceur we can sell more luna and ust to refund the victims with help of insurance
So Do can be back on twitter to destroy DAI and MakerDao marketshare and so on , disclaimer i hold Dai